What’s happening?
If you’re reading this, it’s because you may have seen a pop-up in our apps or an email notifying you about a process we have initiated to transfer the controllership of your personal data or risk the deletion of it. Not to worry! We’re here to clarify everything you need to know in order to keep you informed about what’s happening with your personal data and make sure you can continue to use our apps as seamlessly as possible.
What’s the transfer of data controllership?
As mentioned in the notification, adidas Runtastic has been a proud member of the adidas family since 2015, but we’re currently moving even closer to our parent company. In order to do that, we are changing the entity that provides the sports apps to you as a user. Here’s the legal breakdown:
- Starting in 2022, we began to provide our sports apps as a feature/benefit of adiClub Membership through adidas. This change was rolled out starting in March, but the actual date may vary depending on the country in which you reside.
- All of your sports app activity data collected since then, is currently being processed under the responsibility of adidas and according to the adiClub Privacy Notice.
- The personal data collected under your previous contract with Runtastic (which will end on the Deletion Start Date as defined in the table below) and processed according to the Runtastic Privacy Notice is still available in the apps at this point in time. We need your authorization to
- transfer this data under your adiClub Membership, i.e. to further process it under controllership of adidas and according to the membership Privacy Notice
- merge it with your adidas data (if available).
- If you provide authorization by accepting the data transfer, you will continue to be able to access the historical data in our apps. If you do not provide authorization, that data will be deleted permanently starting at the end of the opt-in period.
- If you provide the authorization, you will agree to have your data processed by and on behalf of adidas according to the adiClub Privacy Notice and under the membership Terms and Conditions.
- If you have purchased a Premium Membership, your paid Premium Membership will still be provided by Runtastic.
When will I be able to opt in or out? When will this data be deleted? Who will be responsible for processing my data?
This depends on the country in which you reside. To make this as simple as possible, we have created the following table which contains all the information you need regarding the timeframe in which you can give your authorization, the responsible entity, as well as when the deletion will begin to take effect.
Countries affected |
Data affected |
Opt-In Timeframe |
Deletion Start Date |
Netherlands |
Any data (as defined below) tracked before March 9th, 2022 |
October 10th - November 30th, 2022 |
December 1st, 2022* *For technical reasons, the deletion date for some members is now February 20th, 2023 |
Colombia |
Any data (as defined below) tracked before March 9th, 2022 |
October 10th - November 30th, 2022 |
December 1st, 2022*
*For technical reasons, the deletion may occur at a later date for some users |
Austria |
Any data (as defined below) tracked before March 9th, 2022 |
January 30th - March 12th, 2023 |
March 13th, 2023*
*For technical reasons, the deletion may occur at a later date for some users |
Australia, Brazil, Canada, Chile, Czech Republic, France, Germany, Greece, Japan, Mexico, New Zealand, Peru, Poland, Portugal, Singapore, Spain, UK, USA |
Any data (as defined below) tracked before March 9th, 2022 |
March 13th - April 30th, 2023 |
May 1st, 2023*
*For technical reasons, the deletion may occur at a later date for some users |
Italy, Sweden, Denmark, Finland, Norway, Slovakia, Switzerland, Ireland, Belgium |
Any data (as defined below) tracked before March 13th, 2023 |
March 20th - May 7th, 2023 |
May 8th, 2023* |
Why is this happening now?
This transition will allow us to provide you with a better experience across the entire adidas digital universe. It will also allow us to continue to work toward tailoring experiences specific to your individual interests as an athlete and deliver on the feedback from our amazing community.
What data would I lose?
If the opt-in is declined, all personal data present on your account that was recorded before the date listed in the table above, will be deleted once the opt-in period has passed. It will not be possible to recover this data once it has been deleted.
This includes (but is not limited to):
- Activities
- Followers
- Challenge joins and contributions
- Newsfeed entries
- Goals
Data recorded after the date mentioned in the table, will still be present within your account.
If I don’t opt in, will my entire account be deleted?
No, you will still be able to log into your account after the data deletion takes place. However, any data/progress/activities recorded before the date mentioned in the table will no longer be available.
How do I opt in?
This part is easy! Once you see the pop-up message in the app, you simply need to tap on the button labeled ‘Transfer data.’ Once done, there is no further action required on your part, and all your activities and progress will remain as they always have.
If you declined already: no need to worry! You will see reminders in the app in the weeks leading up to the respective deletion date, which will allow you to opt in once more. There will be plenty of opportunities to transfer your personal data right up until the date the opt-in period ends. After the pop-up message is shown, you can always review this information via the ‘Bell’ icon in the Feed tab.
Once I’ve opted in, what’s next?
That’s it! Once you’ve confirmed that you’ve accepted this transfer, there is no need for any further action on your part whatsoever. We at adidas Runtastic will handle the rest from here on out and ensure that you can continue enjoying all that our apps have to offer!
Can I still save my data if I choose not to opt in?
Yes, you can export your data ahead of time in order to save it before the deletion takes place. More information on how to do this can be found here. If you choose, you can also import your data back into the apps at a later point in time.
Country | Responsible Data Controller(s) |
Netherlands |
adidas AG – Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas Benelux B.V. – Plesmanstraat 1, Sports Business Centre / Showrooms 10 & 11, Leusden, 3833 LA, The Netherlands |
Colombia |
adidas AG – Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany
adidas Colombia Ltda., Avenida Calle 100 No. 19 - 54, Bogotá D.C., Colombia |
Austria |
adidas AG – Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany
adidas AG and adidas Austria GmbH – Adi-Dassler-Gasse 6, Klagenfurt-Viktring, 9073, Austria |
Australia |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas International Trading AG Platz 1B, 6039 Root D4, Switzerland adidas International Marketing B.V. Atlas Arena Offices, Africa Building, Hoogoorddreef 9-A, 1101 BA Amsterdam Zuidoost, Netherlands adidas Australia Pty Limited Level 1, 37 Dunlop Road, Mulgrave, Victoria 3170, Australia |
Brazil |
adidas do Brasil Ltda. Rua Pataxós nº 241, Galpão 1, Bairro Jardim Magali, Município de Embu, Estado de São Paulo, Brazil |
Canada |
adidas Canada Limited 8100 Highway #27, Woodbridge, Ontario, L4N 3N2, Canada |
Chile |
adidas Chile Limitada Espoz 3150, piso 3, Vitacura, Santiago, Chile |
Czech Republic |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas CR s.r.o. Pekařská 16, Jinonice, Praha 5, 155 00, Czech Republic |
France |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas France S.a.r.l. 1 Allée des Orcades, Strasbourg, 67000, France |
Germany |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany |
Greece |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas Hellas S.A. 112 Vouliagmenis Avenue & 1 Zamanou Street, Glyfada, Athens, 16674, Greece |
Japan |
adidas Japan K.K. 9-10, Roppongi 1-chome, Minato-ku, Tokyo, Japan |
Mexico |
adidas de México, S.A. de C.V. Boulevard Adolfo Ruíz Cortines No. 3642, Piso 11, Colonia Jardines del Pedregal, Alcaldía Álvaro Obregón, C.P. 01900, Ciudad de México, Mexico |
New Zealand |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas International Trading AG Platz 1B, 6039 Root D4, Switzerland adidas International Marketing B.V. Atlas Arena Offices, Africa Building, Hoogoorddreef 9-A, 1101 BA Amsterdam Zuidoost, Netherlands adidas Australia Pty Limited Level 1, 37 Dunlop Road, Mulgrave, Victoria 3170, Australia |
Peru |
adidas Perú SAC Av. 28 de Julio N° 1011 oficina 1001, Miraflores, Lima, Peru |
Poland |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas Poland Sp. z o.o. ul. Żwirki i Wigury 18 A, Warszawa, 02-092, Poland |
Portugal |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas Portugal Artigos de Desporto, S.A. - Av. D. João II, Lote 1.17.03 - 12.° Piso, Lisboa, 1998-026, Portugal |
Singapore |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas International Trading AG Platz 1B, 6039 Root D4, Switzerland adidas Singapore Pte Ltd 109 North Bridge Road, #09-21, Singapore 179097 GST No. M2-0119282-0 |
Spain |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas España S.A. Avenida María Zambrano, 31, Edificio WTC Torre Este, 4.ª planta, Zaragoza, 50018, Spain |
UK |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas (UK) Limited Pepper Road, Hazel Grove, The adidas Centre, Stockport, Cheshire, SK7 5SA, England |
USA |
adidas America, Inc. 5055 N Greeley Ave, Portland, OR 97217, USA |
Italy |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas Italy S.p.A. Via Monte San Primo 1, Monza MB, 20900, Italy |
Sweden |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas Sverige AB Gårdsvägen 13, 16970 Solna, Sweden |
Denmark |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas Danmark A/S Øster Alle 56, 2. sal, København K, 2100, Denmark |
Finland |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas Suomi Oy 3, Kiinteistö Oy Helsingin, Itämerentalo, Tammasaarenlaituri, Helsinki, 00180, Finland |
Norway |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas Norge AS Henrik Ibsens gate 60, 0255 Oslo, Norway |
Slovakia |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas Slovakia, s.r.o. Galvaniho 15/A, Bratislava, 821 04, Slovakia |
Switzerland |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas sport GmbH- Brunnmatt 20, Cham, ZG, CH-6330, Switzerland |
Ireland |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas (Ireland) Limited Nangor Road, Nangor Road Business Park Unit C1, Clondalkin, Dublin 12, Ireland |
Belgium |
adidas AG Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany adidas Benelux B.V. (Belgium Branch).–Hoogoorddreef 9a, 1101 BA Amsterdam, Pays-Bas, Netherlands |